To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves millions of users per day with the answers that they are looking for.
Search engine optimization is essential because:
- The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions.
- SEO is good for the social promotion of your website. People who find your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels.
- SEO is important for the efficient running of a website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you in the first position. If two websites are selling the same product/service, the search engine optimized website will have increased number of customers as well as sales.
- Users trust search engines. Having your business in the top positions for the keywords users are searching, increases your website’s trust.
